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Adinah in the press

Donation puts athlete in the mix

By: Dominic Adriaanse Cape Times

The Kinovi Montessori Klein Parys Preschool in Paarl has donated R3000 to the young man who now can focus on preparing for the athletics championships.

School director Mandy Allie said their school was part of a larger investment group that promoted a sense of community and co-operation.

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BrandQuantum helps businesses create brand consistency

By , Portals journalist
Johannesburg, 5 Apr 2017

Consumers trust brands they recognise and recognition can be readily achieved through marketing strategies which are heightened through brand consistency. This is according to BrandQuantum, a local established and developed brand intelligence company. The company has introduced a cloud-based solution, BrandOffice that is said to ease the implementation of brand consistency and security.

According to the CEO, Paula Sartini, the company has developed a range of software solutions to help enterprises overcome branding challenges and addresses security concerns that they face in today’s digital age. “Having worked in the branding arena for over two decades, I saw how it became very difficult to create consistency after the brand was created. With the digitisation of the business brand consistency has become even more vital than before, as customers are exposed to an array of messages from external and internal sources of a brand.”

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Meet BrandOffice, SA made software that’s making brand management easier


Chances are you’ve never heard of BrandQuantum but what this little Johannesburg startup is doing is nothing short of incredible.

To describe what the firm does in short is simple it helps companies manage their brand. This is done with a variety of tools and one of the more interesting ones is BrandOffice.

To explain what BrandOffice does we need to set the scene.

Imagine if you will that you work for a massive financial services firm. Everyday you send out letters on the official company letterhead or create presentations using the official Powerpoint presentation template.

IOL Business Report

Taking branding to the cloud for SMEs

By: Nicola Mawson | 25 April 2017, 2:00pm

Johannesburg – An entrepreneur is taking her software concept and making it suitable for other small, medium and micro enterprises.

This is because the branding product will now be hosted in the cloud.

Speaking from her office in Rosebank on Monday afternoon, Sartini explains the tool is a toolbar that is currently built into the Microsoft Office Suite that allows branding to be consistent across the organisation.

And, as far as she knows, it’s an offering unique to her company – as no-one else has developed anything similar, in SA or globally.

Financial Mail

BrandQuantum introduces software to manage brand consistency

25 APRIL 2017 – 07:09

Consistency is becoming even more of a business imperative and a key driver of success. Perhaps this is simply because consistency builds trust among consumers, and consumers are more likely to engage with brands they trust.

BrandQuantum founder Paula Sartini says that for consumers to trust a brand, visual consistency is key: how the brand looks, what it says and what it does are the three fundamental elements which build consistency. As such, most branding agencies focus predominantly on the visual aspect of brand consistency.

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Adinah Capital Partners

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Adinah Growth Partners

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