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Investment Platforms

Established businesses

Adinah is focused on building a portfolio of superior return generating businesses for it’s investors. Adinah will invest across the African continent, in companies that provide an attractive return profile after considering all risks.

The lower risk investment strategy focuses on established businesses that generate superior returns on capital, have strong growth prospects, a lower reliance on gearing and with focussed management teams. This discipline, combined with attractive valuations results in Adinah’s focus on generating above average market returns in the medium to long term.

Start-up ventures

Adinah has identified the shortage of risk capital in the start-up sector of the market in South Africa. Through our S12J VCC fund and with select investors, Adinah makes early stage venture-capital investments focussed on South African technology start-ups with continental and global growth potential. More importantly, Adinah assists in the mentoring of start-up founders and CEO’s, and assists in the incubation, administration and commercialisation of concepts and new business ideas.

Tactical opportunities

Adinah recognises the benefit of being able to respond to opportunities in an ever changing market. The tactical opportunities portfolio follows an investment strategy across a range of illiquid assets and opportunities that fall outside the traditional private equity and venture capital platforms.

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Adinah Capital Partners is an investment management company focussed on investing in private companies and taking advantage of unlisted investment opportunities in new and old companies that are innovative, disruptive and solve structural inefficiencies in the value and supply chain of companies and economies.

The Adinah bespoke investment solution strives to generate an attractive risk adjusted return and create lasting value for the companies in which we invest and for the communities with whom we interact. We believe that this will ultimately lead to sustained value creation for investors in the medium to long term through greater job creation opportunities, better paying jobs, enhanced working conditions and improving the skills of workers.

Our unique approach to investing and business, our problem solving abilities and willingness to work with investors, allows us to target optimal risk adjusted returns irrespective of the sectors we invest in or the prevailing market conditions.

Most importantly, Adinah and its staff are always guided by the principle of serving the needs of its investors and clients with a culture that values integrity, professionalism and a passion for achieving the extra-ordinary.

Adinah was founded in 2013 with the sole focus of making private company, start-up venture and tactical investments in South and Sub-Saharan Africa. It was consciously set up as an owner led and managed, “new” South African company, cognizant of the dignity and responsibility towards the countries and its people in which it conducts business.


Adinah views itself as the investment partner of choice!

Our investment approach pre-empts and invests ahead of the curve with a core focus on innovation, new technology, and revolutionary industrial and business processes that are evident in the companies we seek to invest in.

Adinah is and wishes to be a participant and not a victim of the rapidly changing global business environment. Our investments in established businesses converges with our passion for innovation. The belief is that this will ultimately create a vibrancy that is sorely lacking in the industry and the sector.

The Adinah investment solution is designed to have a positive social impact based on our approach to transformation as a process of restoring dignity and humanity beyond race, ethnicity and culture. The Adinah investment approach and approach to transformation addresses structural impediments around poverty alleviation, decent living and working conditions, education and training. Adinah is and wishes to be a participant and not a victim of the rapidly changing global business environment.


Adinah views transformation as an integral function of the business and not only a scorecard compliance exercise; striving to represent a new South African company, neither black nor white but inclusive of the vibrant and dynamic mosaic of people living at the tip of Africa. We aim to serve and be of service to all stakeholders.

Our approach, whilst being compliant with the BEE codes and general ESG requirements, views transformation as an approach that transcends the boundaries of racism, gender and culture. It speaks to dignity at work, at home and in society. As South Africans we know and have learnt that freedom is not enough when poverty, unemployment, racism, hunger and degradation haunts our cities and townships. We aim to help make things better, not just freer.

We need new imaginations, new routes and new solutions to redress the challenges of inequality, poverty, xenophobia and chauvinism. It's about access to education, training as well as redressing the past's issues both economically and spatially. We still live in ‘apartheid spaces’ and we behave accordingly.

Adinah everyday, wherever it invests, influences leaders and management in its companies to endeavour to follow this approach. We must be bold and have courage, and with patience, transform at the point and place we have chosen. Everyday when we come to work we intend to be the change.