TRANSFORMATION
Adinah views transformation as an integral function of the business and not only a scorecard compliance exercise; striving to represent a new South African company, neither black nor white but inclusive of the vibrant and dynamic mosaic of people living at the tip of Africa. We aim to serve and be of service to all stakeholders.
Our approach, whilst being compliant with the BEE codes and general ESG requirements, views transformation as an approach that transcends the boundaries of racism, gender and culture. It speaks to dignity at work, at home and in society. As South Africans we know and have learnt that freedom is not enough when poverty, unemployment, racism, hunger and degradation haunts our cities and townships. We aim to help make things better, not just freer.
We need new imaginations, new routes and new solutions to redress the challenges of inequality, poverty, xenophobia and chauvinism. It's about access to education, training as well as redressing the past's issues both economically and spatially. We still live in ‘apartheid spaces’ and we behave accordingly.
Adinah everyday, wherever it invests, influences leaders and management in its companies to endeavour to follow this approach. We must be bold and have courage, and with patience, transform at the point and place we have chosen. Everyday when we come to work we intend to be the change.
